![]() ![]() In doing so, competition becomes less relevant as you break off from your competition and unlock significant profit growth potential through new demand.ĭr. Shifting conversations with clients from – “This is what we offer, take it or leave it” to “What do you need from us?” then tailoring what you do to meet those unmet client needs. With a Blue Ocean strategy, businesses must look outside in, not inside out. It is both a mindset and strategy that encourages business leaders to view their market ‘boundaries’ as changeable and vast. So, what is ‘Blue Ocean’ strategy? Blue Ocean strategy is the creation and pursuit of uncontested market space where it is needed – rather than trying to outperform rivals to capture a greater share of existing demand in an already crowded market. ![]() The way forward is all around, if only you could see it…
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